From a review of a book on Wal-Mart:
“Wal-mart is about price, so much so that it has created a reification of cheapness, in which cheapness becomes a mystical quality, a Ding an sich or fundamental essence…”
And you thought it was just a supermarket.
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It’s less than that!
I bought one of those Ding an sichs, but was very disappointed. It didn’t seem to serve any useful purpose. Two thumbs down.
Somebody somewhere has been bought! Can we please have mystically low prices?
A reification?
What’s an ification? What happens when you ify something?
Or maybe they mean ‘iffy’, ie. of dubious merit?
In which case, Wal-Mart is reconfirmed as being cheap and dodgy?
Ding an sich means “a thing in itself”, …. sounds more like a thing UP itself.
A dead cert for ‘Pseuds’ Corner’.
… and in English?
I may have a subscription to give away – watch this space.