It seems to me that often when I start doing something everyone else is suddenly doing it too. I’m not sure whether this is due to product awareness (once I start doing it I notice it everywhere) or because I am a sort of middle of middle person (i.e. once I start doing it 51% of the population is doing it). Does everyone else feel like this too? If so, there may be money in Mr. Waffle’s suggestion of starting a website called “Isaiditfirst.com”. The theory is you can register your idea and when everyone is talking about it, you point to this website and say “Yes, now, you know all about it, but I was talking about this last November”. My problem is no one ever remembers me talking about it last November. Isaiditfirst.com remedies this problem. I’d like to register now that the latest Belgian ads saying “Un carrefour, ce n’est pas la jungle” are a pointless extravagance. As far as Belgians are concerned, that’s exactly what a crossroads is and stopping on orange will continue to be regarded by fellow drivers as a mortal sin. Apparently they are going to hang plastic monkeys from traffic lights at particularly dangerous junctions. Frankly, can you see this working?
All this talk about tipping point and such like is inspired by today’s Observer which I got to read due to the Princess’s unexpected nap. There is an article about Belle de Jour and blogging and stuff. Now, it seems to me that there are articles about blogging everywhere. Did I just skim over them before I started myself? The man in the Observer thinks that we’re all rampant ego maniacs. Surely some mistake. Furthermore, in the magazine bit, there’s a big feature on Carla Bruni. Now, Carla Bruni is massive in Belgium, so I suppose it’s not a big surprise that I have her album, but apparently she is just about to try cracking the UK market. Isaiditfirst.com. All you cool 20six music buffs will loath her, kind of a French Norah Jones gentle background music. Likely to be big though. Incredibly beautiful and surrounded by the kind of scandal adored by gossip mags.